Google Adsense Publishers in India to get paid via wire transfers

Google AdSense have different payment options for different countries. Google Adsense payment types are:
  •     Checks
  •     Electronic Funds Transfer
  •     Western Union Quick Cash
  •     Rapida.
For India, Google Adsense users used to get paid only via Citibank Checks delivered by BlueDart to the payee, which on an average used to take around 20 days to get delivered.  But, now AdSense publishers in India are all set to get their AdSense earnings directly into their bank account.
Google AdSense Team has announced officially to replace check payments with international wire transfers.

If you are an Adsense user, by now, you must have a notification in Google Adsense account that your payment method has changed - “Your account has been upgraded to a new payments system”. If you have received such notification then you need to update your payment settings.

How to Upgrade AdSense Account for EFT Payment?
  •     Login to your Google Adsense Account
  •     Click on the gear icon next to your email address (top right corner)
  •     Select Payments
  •     Click on Payment Settings (left hand side bar)
  •     In the "Available forms of payment" section, click Add new form of payment.
  • In the payment form that opens, you are required to provide the following five mandatory information:

1) Account Holder Name:

Enter name of account holder. But, please make sure that the name and address listed on your AdSense account matches details as on your bank account.

2) Bank name:
Provide your bank full name in which your AdSense earnings will be credited.

3) IFSC:
The Indian Financial System Code (IFSC) is an alphanumeric code which identify a particular branch of any bank. Refer to your cheque book issued by your bank or your passbook or contact your bank to get the code. You might as well search online.

4) SWIFT/BIC Code:
Bank Identifier Code (BIC) , also known as SWIFT code, of 8 or 11 characters, is a unique identification code for a particular bank. The Society for Worldwide Interbank Financial Telecommunication (SWIF) handles the registration of SWIFT codes.

The Society for Worldwide Interbank Financial Telecommunication (SWIFT) (also known as ISO 9362, SWIFT-BIC, BIC code, SWIFT ID or SWIFT code) is a standard format of Business Identifier Codes approved by the International Organization for Standardization (ISO). It is a unique identification code for both financial and non-financial institutions. (When assigned to a non-financial institution, a code may also be known as a Business Entity Identifier or BEI.) These codes are used when transferring money between banks, particularly for international wire transfers, and also for the exchange of other messages between banks. The codes can sometimes be found on account statements. SWIFT and BIC codes are basically the same. The SWIFT code is 8 or 11 characters,

Example: HDFCINBBCAL [source:]

5) Bank Account Number:
Provide your bank account number where you want the Google Adsense earnings to be credited.

No need to run to your bank with the cheque anymore!
Enjoy the change!

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